Price drop outcry
On September 5, 2007, the 4 GB model was discontinued, and the 8 GB model price was cut by a third, from US$599 to US$399.
[71] Those who had purchased an iPhone in the 14-day period before the September 5, 2007, announcement were eligible for a US$200 "price protection" rebate from Apple or AT&T. However, it was widely reported that some who bought between the June 29, 2007, launch and the August 22, 2007, price protection kick-in date complained that this was a larger-than-normal price drop for such a relatively short period and accused Apple of unfair pricing.
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In response to customer complaints, on September 6, 2007, Apple CEO Steve Jobs wrote in an open letter to iPhone customers that everyone who purchased an iPhone at the higher price "and who is not receiving a rebate or other consideration", would receive a US$100 credit to be redeemed towards the purchase of any product sold in Apple's retail or online stores.
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